While researching for the latest update of our top-selling workbook, How to Succeed in the Cannabis Industry, 3rd edition, I found information around Black and Hispanic-owned businesses in the legal cannabis industry underwhelming. Far too often invisible. From High Times Magazine to MJ Biz Daily, people of color are rarely included in the global lists highlighting key cannabis industry insiders in significant numbers. Only a few consistent names make the mainstream round-ups, largely focused on big name celebrities doing little to truly impact the industry's public perception, government regulations or social equity.
For most, especially men of color, there are no shortcuts to success in the legal cannabis industry. Through the years, I have been inspired by those working passionately on the ground to make it happen for themselves and their communities. Yet, the stories of impactful work, inherent risks and incredible sacrifices of the Black and Latinx cannabis community remain far too often untold. Legitimate and visible representation matters to the future of this industry. While too many men of color have been rendered victims or criminals by prohibition, there are some making headway in legal cannabis. This list offers a glimpse into the ways Black and Hispanic men are trailblazing the legal cannabis industry. These 65 outstanding men are truly pioneers, reshaping the narrative around marijuana and hemp to push the movement beyond past incarceration and current domination by a wealthy and privileged few. This list of men to watch in 2020 aims to inspire, motivate and empower the next wave of professionals, entrepreneurs and investors looking for their successful path into the legal cannabis industry. Check out the article at https://www.theweedhead.com/post/outstanding-black-hispanic-men-leading-cannabis